Goji Juice - Worthy of a world wide warning?
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Help stop exaggerated health or medical claims
June 26, 2008

Not all companies are the same and not all products are the same. You, the visitor, have probably stumbled upon this site while looking for possible health and cure related benefits from Goji Juice. As you can see from this site and the selection of articles on the internet that we link to, there are many different products that use the name Goji. And they are not all made by the same company. Freelife International is one of the major players that are most known for the Himalayan Goji Juice and the GoChi Juice.

You probably stumbled on this site while looking into what is behind some of the claims you may have heard or have been told about Goji products that are derived from or created with the Goji Berry (Lycium Barbarum). If you have learned of these claims in relation to products from Freelife International you should be aware that distributors with the company are not allowed to make exaggerated health or medical claims and that Freelife puts in great effort to prevent this from taking place.

Here are several things you would want to educate yourself on, taken from Freelife’s own policies:

As a FreeLife Marketing Executive (dstributor):

1. I will conduct myself with integrity and will make the Golden Rule the cornerstone on which I build my business.

2. I will support and advocate the Policies & Procedures which are designed to make FreeLife a company to last many generations. I will also abide by local, state, and federal laws that govern my independent business.

3. I will convey the FreeLife opportunity to prospects with honesty and integrity and I will not make false, misleading, or inaccurate income claims. I will encourage all prospects to review FreeLife’s Annual Income Statistics Chart before joining FreeLife.

4. I will train, motivate, support, and encourage my entire Organization to the best of my ability. I will be an advocate for the entire Company as a whole, even for those who are outside my Organization.

5. I will not encourage others to purchase product solely for the purpose of qualifying for commissions, bonuses, or advancement under the FreeLife Compensation Plan.

6. I will only use literature, sales aids, or Websites provided by FreeLife in marketing or selling FreeLife’s products. If I desire to develop my own advertisements, sales aids, or Websites or use such materials developed by others, I must first obtain the Company’s written approval before using them.

7. I will not make any therapeutic or medical claims in connection with the marketing or sale of any FreeLife International product. Not only do such claims violate FreeLife’s polices, but they also violate federal laws and regulations, including those administered by the food and drug regulatory agencies in your country.

8. I will not attempt to contact or respond to the media regarding FreeLife, its products or services, or my independent FreeLife business. All inquiries by any type of media must be immediately referred to FreeLife’s Marketing Department. This policy is designed to ensure that accurate and consistent information is provided to the public and to present a proper public image.

9. I will not record Company or other Marketing Executive events, speeches, or conference calls. This policy is designed to ensure that only the highest quality audios and videos enter the market place and thus represent FreeLife in the most professional manner possible.

10. I will uphold The FreeLife Way and share the importance of it with others.

FreeLife requires all distributors to agree in writing not to make inappropriate claims for the product. In particular, FreeLife’s Policies and Procedures provide that:

“No claims as to therapeutic or curative properties of any products offered by FreeLife may be made except those contained in official FreeLife literature. In particular, no Marketing Executive may make any claim that FreeLife products are useful in the cure, treatment, diagnosis, mitigation, or prevention of any diseases. This also includes personal testimonials attesting to the curative or disease treatment or prevention effects of FreeLife’s products. Such statements can be perceived as medical or drug claims. Not only do such claims violate FreeLife’s policies, but they also violate federal laws and regulations including those administered by the United States Food and Drug Administration and by Health Canada.”

FreeLife is very strict in its compliance procedures. It has a full time staff of five concentrating solely on compliance, including day-to-day involvement of its General Counsel. This involves reviewing all marketing materials, daily web sweeps to find online advertising violations, monitoring of meetings and conference calls, and disciplinary action where necessary. FreeLife’s Compliance department utilizes a set of Standard Operating Procedures to ensure consistency in its investigation and enforcement procedures.

Freelife has stated that they take their compliance obligations very seriously and have sent numerous letters to distributors who violate these policies, most of whom do it inadvertently. Freelife continues to follow up and enforce these policies with disciplinary actions that include termination if those who violate the polices refuse to stop the offending conduct. FreeLife’s commitment to ensuring that its distributors comply with the law and its policies is “not just lip service”.


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